Vera Bradley ‘Turns the Town Pink’ for breast cancer research

Local News

Throughout the month of May, Fort Wayne will be covered in pink as part of the Vera Bradley Foundation for Breast Cancer’s 2019 Turn the Town Pink campaign. 

Each year, many of the city’s businesses, neighborhoods, and landmarks don pink ribbons and other decorations to raise money and awareness for breast cancer research. 

The campaign raised close to $85,000 in 2018. Now the foundation is hoping to match and exceed that amount in 2019. 

It’s not too late to make a donation and receive a ribbon packet to put up at your business, home, or neighborhood. You can register for those here.

The annual event kicks off with Wear Pink Day on Friday at noon. City and foundation leaders will get things started at I&M Plaza in downtown Fort Wayne and begin displaying pink ribbons throughout the city.

Three Rivers Running Company will also get involved in the effort through its Pink Ribbon Run benefitting the Vera Bradley Foundation for Breast Cancer on Saturday, May 11. Participants can either run in a 4 mile race, or walk a 2 mile route starting at the Lutheran Hospital campus. 

It all leads up the Vera Bradley Foundation for Breast Cancer Classic from Saturday, June 1 through Monday, June 3. The annual women’s sporting event gathers more than 2,500 guests, players and volunteers. 

This year’s classic will include golf, yoga, and pickleball. There will also be a Celebration Dinner to close out the three day event. 

You can register for one or all of the activities at Last year, the classic raised a total of $1,005,935.

Later in June, on Saturday the 15th, the Fort Wayne TinCaps will also help out with the foundation’s efforts as the team hosts the Turn the Park Pink Game. When buying your tickets for the game, you can use the promo code “verabradley” and $1 from each ticket will be donated to the Vera Bradley Foundation for Breast Cancer. Attendees are also of course encouraged to wear pink to the game. 

The goal of all of the foundation’s events and fundraisers is to use that money to find a cure for breast cancer. 

You can learn more about the Vera Bradley Foundation for Breast Cancer and its yearly events at

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