Vera Bradley, Disney partner on new pattern

Local News

Vera Bradley has partnered with Disney to create a limited-edition novelty pattern to celebrate Mickey Mouse’s 90th birthday this year.

Mickey’s Paisley Celebration pattern launched Thursday during a special event at Vera Bradley’s Disney Springs retail location. The pattern features full-body images of Mickey and Minnie Mouse with theme park elements like Disney’s castle around colorful variations of paisley backgrounds.

The collection features eleven bag and accessory items and is available only at Vera Bradley’s Disney Springs location.

“Vera Bradley and Disney are aligned in always wanting to provide a cheerful and memorable customer experience,” said Rob Wallstrom, CEO of Vera Bradley. “We are thrilled to offer Vera Bradley and Disney enthusiasts this limited-edition Mickey’s Paisley Celebration pattern.”

George Kalogridis, the president of Walt Disney World Resort, called Fort Wayne-based Vera Bradley a “great partner” to celebrate Mickey Mouse.

“Both Vera Bradley and DISNEY customers will love and appreciate the beauty, color and fun derived from every thoughtful Disney Park-themed Vera Bradley style,” said Kalogridis. “The spirit of the brand beautifully complements the DISNEY experience that we strive to deliver to our guests every day.”

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