Guide to early Black Friday shopping

Local News

Stores are pushing their Black Friday advertising earlier this year. Economist John Kessler says it may be because the holiday shopping season is longer this year. There are a total of 5 weekends between Thanksgiving and Christmas, unlike the usual 4 weekend holiday shopping season.

Economist John Kessler said, “It’s like they know us better than ourselves, the people who do marketing and advertising are really good at their jobs, they’re trying to get us to feel before we think. That way you just sort of react to the sale and the adrenaline rush and excitement that comes from that so that you purchase right away.”

Some retail stores are holding their deals until Black Friday and some are offering deals all week long. Here’s what you need to know about where and when the sales are this year for your holiday shopping! 

Here’s a list of stores that are offering deals before Black Friday:

  • Bath and Body Works 
  • Best Buy
  • JC Penny 
  • Kohls
  • Macys
  • Meijer
  • Menards
  • Target
  • Sears
  • Wal Mart

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