If you signed up to stream live TV in hopes of saving money over traditional cable, you may be in for a rude surprise.
Live online-TV providers like YouTube TV, DirecTV Now and Hulu with Live TV lured users with digital “skinny bundles” that were cheaper than cable. Now, many are raising prices. The latest is Google’s YouTube TV, whose price just shot up to $50. It launched at $35 and has grown more expensive as it added more channels.
Cable executives derided the online TV packages as unrealistically cheap, but they have grown in popularity as cord-cutting picked up. Their millions of users helped offset the declines in traditional TV customers for entertainment companies like Disney, Comcast’s NBCUniversal and Viacom.
But that bump may be petering out.