This image provided by Sue Subkow shows her golden retriever, Jill, in costume as Dorothy from "The Wizard of Oz" during the San Diego Golden Retriever Meetup Group's Halloween Pooch Party in San Diego, Calif. (AP Photo/Sue Subkow)
The 50th Super Bowl will be held in the San Francisco Bay Area …
Updated: Wednesday, 10 Oct 2012, 9:38 AM EDT
Published : Wednesday, 10 Oct 2012, 9:17 AM EDT
(CNN) - You might call it a sign of economic growth. You can definitely call it a sign people love their pets.
Americans will spend $370 million on costumes for their pets this year. That's up 19 percent from 2011.
Photos: Dogs and cats in costume
According to a survey conducted by the National Retail Federation, pumpkins will be the most popular pet costumes.
"Devil" will be the second-most popular pet costume.
Also among the most popular costumes are dogs dressed up as cats and cats dressed up as dogs.
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