NEW YORK (CNN) - They say money can't buy you love. Tell that to the Americans who will shell out an estimated $17.6 billion this Valentine's Day.
A survey by the National Retail Federation predicts the average person plans to spend about $126, up nearly nine percent from last year.
Men are predicted to spend more than women, shelling out close to $169 compared to their female counterpart's $86.
Jewelry purchases are expected to reach roughly $4 billion, up from $3.5 billion last year.
The second most popular gift - a special evening out - could rake in about $3.5 billion from consumers. Billions more will be spent on flowers, candy, clothing and gift cards.