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cinda b will launch this new red pattern in the fall of 2013 as a way to support the American Heart Association's Go Red for Women campaign.

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Cinda Boomershine, the founder of cinda b, unveiled the company's new pattern at a news conference Wednesday morning. (February 13, 2013)

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cinda b goes red for women

Updated: Wednesday, 13 Feb 2013, 7:38 PM EST
Published : Wednesday, 13 Feb 2013, 7:38 PM EST

FORT WAYNE, Ind. (WANE)  Local handbag maker cinda b has unveiled a new pattern designed to bring attention to the Go Red for Women campaign to prevent heart disease.

At a news conference Wednesday morning, Cinda Boomershine, the founder of cinda b, gave a sneak peek at the new pattern for fall and shared the company's commitment to educating women about heart disease risk factors.

cinda b is working with the American Heart Association and its annual Go Red for Women initiative. The nationwide effort brings attention to heart disease, which is the number one killer of women in this country.

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