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Updated: Tuesday, 31 Jan 2012, 7:36 PM EST
Published : Tuesday, 31 Jan 2012, 5:48 PM EST
Frontier is using radio advertisement to reach out to current and potential customers of FiOS T.V. It's about the company's new pricing plans. Kelley said Frontier's pricing plans are all about saving customers money. He said as long as the company has customers to serve, it will continue to be in the market.
Frontier has seen its ups and downs last year with its FiOS T.V. product after buying it from Verizon. Customers saw a spike in their prices, which caused some customers to look for other options.
It's now offering custom value pricing, where customers get a percentage off their bill for subscribing to different services through FiOS T.V.
"This is just our revised pricing plan and so, it's just simplified pricing and customer-friendly building," Kelley said.
Some analysts might call Frontier's "building" of FiOS T.V. a love, hate relationship with its own product. Frontier didn't have the buying power to get programming like Verizon and the company was aggressively attacked by its competitors, who said Frontier would drop FiOS TV and told customers to switch their service.
"There are no truth to the rumors that were put out in the market through advertising through a competitor. That was just an opportunity for them to try to scare people to drop the service," Kelley said addressing the rumors.
The gossip about whether Frontier will be going forward with its FiOS television product still lingers.
"The future is bright, we're not going to disconnect or stop serving FiOS," Kelley said.
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