The save the "Ta Tas" campaign

Ontario, Canada (CNN) - Brock University in Ontario, Canada is doing something special for breast cancer awareness month.  When walking past the university campus store, it's pretty hard not to notice the latest breast cancer campaign.

"We thought it's something fun, and we hoped it wouldn't cross the line, because our sayings are a little risky."

It's called save the “ta-tas” and the campaign has been running for about a week now.  Judy Crozier managed to get the shirt that suits her best.

The shirts sell for about $20, with 10 percent of the proceeds going to the breast cancer foundation.

Adam Atkinson has the details in this special breast cancer awareness month health video report.