WHAT ARE RICH MEDIA ADS
"Rich Media" is term used to describe enhanced technology
used in Internet advertising for animation, video, special effects,
or user interactively. This includes ad units such as
Adobe Flash, rollovers, video
and interstitials and more.
Overlays & Push-Downs
All overlays and push-downs must be approved by LIN
Interactive from money and creative perspective.
All ads must include a close button that allows users to
retract or close the expanded state of the ad
If the ad action (overlay or push-down) is enabled, it must
close after 3 seconds if the user does not click to close.
There are three levels of Overlays & Push-Downs that can
$: All ad actions must be user-initiated (click)
$$: Ad actions may expand on user rollover
$$$: Ad actions may expand on page load
WANE Reserves the right to review all Rich Media ads and
accept or reject for any reason.
Expansion Maximums by Type
Overlays Expansion type that overlays or covers up
300x250: Can only expand down or left from column 3; down or
right from column 1. A column must be selected based on expansion
direction. If expanding vertically, max size is 300x600. If
expanding horizontally, max size is 600x250.
728x90: Can only expand down to max size of 728x180.
Push-DownsExpansion type that pushes content below
300x250: Can only expand to push content downward. Must
expand to 300x600.
728x90: At this time push-down in 728x90 ad call is not