WHAT ARE RICH MEDIA ADS
"Rich Media" is term used to describe enhanced technologyused in Internet advertising for animation, video, special effects,or user interactively. This includes ad units such as Adobe Flash, rollovers, videoand interstitials and more.
Overlays & Push-Downs
All overlays and push-downs must be approved by LINInteractive from money and creative perspective.
All ads must include a close button that allows users toretract or close the expanded state of the ad
If the ad action (overlay or push-down) is enabled, it mustclose after 3 seconds if the user does not click to close.
There are three levels of Overlays & Push-Downs that canbe offered:
$: All ad actions must be user-initiated (click)
$$: Ad actions may expand on user rollover
$$$: Ad actions may expand on page load
WANE Reserves the right to review all Rich Media ads andaccept or reject for any reason.
Expansion Maximums by Type
Overlays Expansion type that overlays or covers upcontent
300x250: Can only expand down or left from column 3; down orright from column 1. A column must be selected based on expansiondirection. If expanding vertically, max size is 300x600. Ifexpanding horizontally, max size is 600x250.
728x90: Can only expand down to max size of 728x180.
Push-DownsExpansion type that pushes content belowdownward
300x250: Can only expand to push content downward. Mustexpand to 300x600.
728x90: At this time push-down in 728x90 ad call is notsupported.
Contrary to popular belief, poinsettias are not toxic to humans or pets. Some mild side effects are possible if they are eaten.
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